Default Properties
Mixpanel's Data Ingestion APIs (opens in a new tab) and Client-Side SDKs automatically collect certain properties on every event or user profile. Do also note that some Customer Data Platforms (CDPs) that integrate with Mixpanel may also map their own properties to Mixpanel default properties. This document describes what those properties mean.
Ingestion APIs
To disable capturing of geolocation properties (i.e. City, Region, Country) refer to the respective SDKs or API documentation. For a quick reference, refer to examples on disabling geolocation on client-side SDKs and server-side best practice on tracking geolocation.
Event Properties
Raw Name | Display Name | Description |
---|---|---|
$city | City | The city of the event sender parsed from the IP property or the Latitude and Longitude properties. |
$region | Region | The region (state or province) of the event sender parsed from the IP property or the Latitude and Longitude properties. |
mp_country_code | Country | The country of the event sender parsed from the IP property or the Latitude and Longitude properties. The value is stored as a 2-letter country code in the raw data and parsed into the country name in the UI. |
$mp_api_endpoint | API Endpoint | Mixpanel property to record the API endpoint the data was sent to: api.mixpanel.com - default ingestion api-eu.mixpanel.com - EU data ingestion api-js.mixpanel.com - Javascript SDK |
$import | Import | Internal Mixpanel property set to true to indicate that events were sent through /import API (opens in a new tab). |
$mp_api_timestamp_ms | API Timestamp | UTC timestamp in milliseconds when the event was received by our API. |
mp_processing_time_ms | Time Processed (UTC) | UTC timestamp in milliseconds when the event was processed by Mixpanel servers. |
User Properties
Do note that Mixpanel's default user properties are only updated when you send or update at least one property yourself (via $set (opens in a new tab) or $set_once (opens in a new tab) operations). Please, refer to this article to understand how to send or update profile properties.
Raw Name | Display Name | Description |
---|---|---|
$city | City | The city of the user parsed from the IP property or the Latitude and Longitude properties. |
$region | Region | The region (state or province) of the user parsed from the IP property or the Latitude and Longitude properties. |
$country_code | Country Code | The country of the user parsed from the IP property or the Latitude and Longitude properties. The value is stored as a 2-letter country code in the raw data and parsed into the country name in the UI. |
$geo_source | Geo Source | Set to "reverse_geocoding" if profile geolocation properties (Country Code, Region, and City) were determined through Latitude and Longitude. |
$timezone | Timezone | Timezone of the user parsed from the IP property or the Latitude and Longitude properties. |
$last_seen | Updated at | The last time a user profile property was set or updated (this should not be set manually). Passing $ignore_time as true , typically for server-side updates, will skip updating the $last_seen property. See example here. |
Client-side SDKs
Note that the following SDKs wrap around our other SDKs; and as such, would also inherit the appropriate default properties from these wrapped SDKs indicated in the tables below:
- React Native wraps around Android and Swift SDK;
mp_lib
will be set toreact-native
with$lib_version
set as React Native's library version. - Flutter wraps around Javscript, Android, and Swift SDK;
mp_lib
will be set toflutter
with$lib_version
set as the Flutter's library version.
Event Properties
Raw Name | Display Name | Description Scroll right to see more columns --> | Javascript | Android | iOS Objective-C / Swift | Unity |
---|---|---|---|---|---|---|
$device_id | Device ID | Autogenerated ID that is local to the device. Calling reset() regenerates this value. More details here. | ✅ | ✅ | ✅ | ❌ |
$user_id | User ID | The identified ID of the user. Calling identify() sets this. More details here. | ✅ | ✅ | ✅ | ❌ |
$insert_id | Insert ID | A unique identifier for the event, used to deduplicate events that are accidentally sent multiple times. More details here (opens in a new tab). | ✅ | ✅ | ✅ | ✅ |
mp_lib | Mixpanel Library | The Mixpanel library that sent the event. | web | android | iphone / swift | unity |
$lib_version | Library Version | Mixpanel library version. | ✅ | ✅ | ✅ | ✅ |
mp_sent_by_lib_version | Sent By Library Version | Mixpanel library version used to send data (not necessarily the same as the version which enqueued the data). | ✅ | ❌ | ❌ | ❌ |
$os | Operating System | OS of the event sender. | ✅ | ✅ | ✅ | ✅ |
$os_version | OS Version | The current version of operating system on the device. | ❌ | ✅ | ✅ | ✅ |
$browser | Browser | Name of the browser. | ✅ | ❌ | ❌ | ❌ |
$browser_version | Browser Version | Version of the browser. | ✅ | ❌ | ❌ | ❌ |
$app_build_number | App Build Number | General build of the app. | ❌ | ✅ | ✅ | ❌ |
$app_version_string | App Version | Current app version. | ❌ | ✅ | ✅ | ✅ |
$device | Device | Name of the event sender’s device, if they’re on mobile web. | ✅ | ❌ | ❌ | ✅ |
$screen_height | Screen Height | The height of the device screen in pixels / points (iOS). | ✅ | ✅ | ✅ | ✅ |
$screen_width | Screen Width | The width of the device screen in pixels / points (iOS). | ✅ | ✅ | ✅ | ✅ |
$screen_dpi | Screen DPI | Pixel density of the device screen. | ❌ | ✅ | ❌ | ✅ |
$current_url | Current URL | The URL of the page on which the event was tracked. | ✅ | ❌ | ❌ | ❌ |
$initial_referrer | Initial Referrer | Referring URL when the user first arrived on your site. Defaults to "$direct" if the user is not referred. | ✅ | ❌ | ❌ | ❌ |
$initial_referring_domain | Initial Referring Domain | Referring domain at first arrival. Defaults to "$direct" if the user is not referred. | ✅ | ❌ | ❌ | ❌ |
$referrer | Referrer | Referring URL including your own domain. Might not be present if document.referrer does not return a value. As opposed to $initial_referrer and $initial_referring_domain, this property will be omitted if the user lands directly or the referring website adds the rel="noreferrer" parameter. | ✅ | ❌ | ❌ | ❌ |
$referring_domain | Referring Domain | Referring domain including your own domain. Might not be present if document.referrer does not return a value. As opposed to $initial_referrer and $initial_referring_domain, this property will be omitted if the user lands directly or the referring website adds the rel="noreferrer" parameter. | ✅ | ❌ | ❌ | ❌ |
$search_engine | Search Engine | The search engine that the customer used when they arrived at your domain. | ✅ | ❌ | ❌ | ❌ |
mp_keyword | Search Keyword | Search keywords detected on the referrer from a search engine to your domain. This property is only collected when search keywords are included in a URL. | ✅ | ❌ | ❌ | ❌ |
utm_source, utm_medium, etc. | UTM Parameters | UTM tags derived from the URL a customer clicked to arrive at your domain. Each UTM will be collected under its own property. More details here. | ✅ | ❌ | ❌ | ❌ |
$manufacturer | Manufacturer | Device manufacturer. | ❌ | ✅ | ✅ | ✅ |
$brand | Brand | Device brand. | ❌ | ✅ | ❌ | ❌ |
$model | Model | The model of the device. | ❌ | ✅ | ✅ | ✅ |
$watch_model | Watch Model | The model of the iOS watch. | ❌ | ❌ | ✅ | ❌ |
$carrier | Carrier | Wireless carrier of the device owner. | ❌ | ✅ | ✅ | ❌ |
$radio | Radio | Current cellular network communication standard (opens in a new tab)(opens in a new tab) (3G, 4G, LTE, etc). | ❌ | ❌ | ✅ | ✅ |
$wifi | Wifi | Set to true if the user’s device has an active, available Wifi connection, false if not. | ❌ | ✅ | ✅ | ✅ |
$bluetooth_enabled | Bluetooth | Set to true if Bluetooth is enabled, false if not. | ❌ | ✅ | ❌ | ❌ |
$bluetooth_version | Bluetooth Version | Set to "none", "ble", or "classic". | ❌ | ✅ | ❌ | ❌ |
$has_nfc | Has NFC | Set to true if Near Field Communication is being used, false if not. | ❌ | ✅ | ❌ | ❌ |
$has_telephone | Has Telephone | Set to true if this device has telephone functionality, false if not. | ❌ | ✅ | ❌ | ❌ |
$google_play_services | Google Play Services | Verifies that Google Play services is installed and enabled on this device, and that the version installed on this device is no older than the one required by this client. | ❌ | ✅ | ❌ | ❌ |
$duration | Duration | A property that is appended to an event to capture the elapsed time (in seconds) between a time_event and a track call. See time_event (opens in a new tab) in Javascript SDK for example. | ✅ | ✅ | ✅ | ✅ |
User Properties
Do note that Mixpanel's default user properties are only updated when you send or update at least one property yourself (via $set (opens in a new tab) or $set_once (opens in a new tab) operations). Please, refer to this article to understand how to send or update profile properties.
Raw Name | Display Name | Description Scroll right to see more columns --> | Javascript | Android | iOS Objective-C / Swift | Unity |
---|---|---|---|---|---|---|
$lib_version | Library Version | Last used Mixpanel library version (also applies to React Native and Flutter wrapper SDKs). | ❌ | ❌ | ❌ | ✅ |
$android_lib_version | Android Lib Version | Last used Mixpanel Android / Unity library version. | ❌ | ✅ | ❌ | ✅ |
$ios_lib_version | iOS Lib Version | Last used Mixpanel iOS / Unity library version. | ❌ | ❌ | ✅ | ✅ |
$swift_lib_version | Swift Lib Version | Last used Mixpanel Swift library version. | ❌ | ❌ | ✅ | ❌ |
$os | Operating System | Last OS of the event sender. | ✅ | ✅ | ✅ | ✅ |
$android_os | Android OS | Set when Android operating system was used. | ❌ | ✅ | ❌ | ✅ |
$android_os_version | Android OS Version | Last version of Android on the device. | ❌ | ✅ | ❌ | ✅ |
$ios_version | iOS Version | Last version of iOS on the device. | ❌ | ❌ | ✅ | ✅ |
$browser | Browser | Name of the browser. | ✅ | ❌ | ❌ | ❌ |
$browser_version | Browser Version | Version of the browser. | ✅ | ❌ | ❌ | ❌ |
$android_app_version | Android App Version | Current Android app version (versionName (opens in a new tab)). | ❌ | ✅ | ❌ | ✅ |
$android_app_version_code | Android App Version Code | Current Android app version code (versionCode (opens in a new tab)). | ❌ | ✅ | ❌ | ❌ |
$ios_app_release | iOS App Release | The release or version number of the iOS app (CFBundleShortVersionString (opens in a new tab)). | ❌ | ❌ | ✅ | ✅ |
$ios_app_version | iOS App Version | The version of the build that identifies an iteration of the iOS app (CFBundleVersion (opens in a new tab)). | ❌ | ❌ | ✅ | ❌ |
$initial_referrer | Initial Referrer | Referring URL when the user first arrived on your site. Defaults to "$direct" if the user is not referred. | ✅ | ❌ | ❌ | ❌ |
$initial_referring_domain | Initial Referring Domain | Referring domain at first arrival. Defaults to "$direct" if the user is not referred. | ✅ | ❌ | ❌ | ❌ |
initial_utm_source, initial_utm_medium, etc. | Initial UTM Parameters | UTM tags seen for the first time from the URL a customer clicked to arrive at your domain. Each UTM will be collected under its own property. More details here. | ✅ | ❌ | ❌ | ❌ |
$android_manufacturer | Android Manufacturer | Android device manufacturer. | ❌ | ✅ | ❌ | ❌ |
$android_brand | Android Brand | Android device brand. | ❌ | ✅ | ❌ | ❌ |
$android_model | Android Model | The model of the Anroid device. | ❌ | ✅ | ❌ | ✅ |
$ios_device_model | iOS Device Model | The model of the iOS device. | ❌ | ❌ | ✅ | ✅ |
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